Brand: Fruit of the Loom
Media: Online
Category: Fashion
Agency: CP+B
Geo: United States
Fruit of the Loom: Plastique
The campaign centers on a fictitious fashion brand called Plastique: http://www.plastiquebyfrank.com The idea is to poke fun in a light way at the conventions of high fashion brands while also showing off Fruit’s colorful, no ride-up briefs.
Advertising Agency: CP+B, USA
Chief Creative Officer: Ralph Watson
Creative Dir...