Sarah Explains
Agency: BBDO
Tagline: The Industrial Company. That's Also a Digital Company.
People, Places & Things
Actors: Elizabeth Alderfer
Description:
Sarah's family pays her a visit at work so they can see what General Electric is up to these days. She explains that the jet engines are built and programmed to talk, making GE a digital and industrial company. That's quite a mouthful, so her little brother tries out a few combinations, like indigital, digi...