Goodyear Film, Digital NASCAR by Backyard, GSD&M Austin

The Film titled NASCAR was done by Backyard, GSD&M Austin advertising agencies for subbrand: Goodyear Tyres (brand: Goodyear) in United States. It was released in Feb 2013.

Goodyear: NASCAR

Released
February 2013
Posted
February 2013
Industry
Agency
Creative Director
Director
Art Director
Producer
Copywriter
Executive Creative Director
Creative Director

Credits & Description:

Thereâs a lot of pressure living up to the standards of NASCAR drivers â Goodyearâs most demanding customers. And Goodyear is giving us a look behind the curtain at the people responsible for hand-crafting each and every race tire they make. At 200 mph, the stakes are high, as are the expectations of NASCARâs elite. But thereâs a reason why Goodyear endures the challenges of these proving grounds. Itâs because everything they learn in these grueling conditions inspires what they roll into every ...

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