Government of the State of Paraná Film, Digital, Viral The Image Test by Master Comunicacao
The Film titled The Image Test
was done by Master Comunicacao advertising agency for Government of the State of Paraná in Brazil. It was released in Mar 2017.
Government of the State of Paraná: The Image Test
Released
March 2017
Posted
March 2017
Market
Industry
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Creative Director
Copywriter
Art Director
Production Agency
Director
Credits & Description:
On the Black Consciousness Day, the Parana State Government in partnership with NGOs of racial equality, released a video. An experiment called The Image Test, where real human resource professionals were divided into two distinct groups. The first group were showed pictures of white people in everyday situations. The second group were showed pictures with identical situations, only with black people this time. The result? White people pictures were described as successful people while the ima...
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