Honda Film, Digital Real View Test Drive by Saddington Baynes

The Film titled Real View Test Drive was done by Saddington Baynes advertising agency for Honda in United Kingdom. It was released in Apr 2017.

Honda: Real View Test Drive

Brand
Released
April 2017
Posted
April 2017
Industry

Credits & Description:

To create a series of engaging virtual test drives for Honda's all-new Civic models effective across 22 markets in 17 languages. The films take place in a unique CGI 'Showroom', designed using Saddington Baynes' world-first neuroscience testing service to uncover non-conscious reactions to brand perception. The showroom must educate on an technical level, appeal on an emotional level, as well as uphold Honda's brand values.
Media: Interactive
Category: Automotive
URL: