Hot Wheels Film, Digital ScanRace by Miami Ad School Miami
The Film titled ScanRace
was done by Miami Ad School Miami advertising agency for Hot Wheels in United States. It was released in Dec 2016.
Hot Wheels: ScanRace
Brand
Released
December 2016
Posted
December 2016
Market
Industry
Agency
Credits & Description:
Advertised brand: Hotwheels
Advert title(s): Scanrace
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Zuheir Kotob
Synopsis:
Hot Wheels was once a household name as children raced the small die-cast cars in living rooms. However with the digital revolution, Hot Wheels were parked aside as they lagged behind. To enter the digital realm while staying true to its brand equity, Hot-Wheels introduces: ScanRace for Xbox— where the liv...
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