At Houdini we have recycled garments for years, but this time we decided to eat them. We put our 100% natural wool line to the ultimate test and cooked a fine dining menu using vegetables grown from the soil of our decomposed base layers. Follow the journey from the Houdini design studio, through Gunnar Eriksson’s compost to the table of chef Sebastian Thuresson. Agency: McCann, Stockholm.
Media: Web Film
Category: Clothing & footwear
Client: Houdini
Agency: McCann, Stock...