Toyota Film, Digital Barista by ADK Asatsu-DK Tokyo
The Film titled Barista
was done by ADK Asatsu-DK Tokyo advertising agency for subbrand: Hybrid Cars (brand: Toyota) in Japan. It was released in Oct 2015.
Toyota: Barista
Brand
Released
October 2015
Posted
October 2015
Market
Industry
Agency
Creative Director
Producer
Illustrator
Art Director
Production Agency
Awards:
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
|---|---|---|
| Interactive Lotus | Best Use Of Outdoor Digital Technology | Bronze |
| Ad Stars 2016 | ||
| Branded Viral Videos | - | Crystal |
| Film | Product & Service: Vehicles | Crystal |
Credits & Description:
ADK Japan has released "Toyota Barista", an onlne film that shows energy born in a hybrid car's regenerative braking (a technology that recovers energy at the time of braking) being used to prepare breakfast for 171 people at a cafe. The regenerative braking system recovers heat energy generated when a car decelerates and subsequently reuses it. Energy regeneration is a fundamental technology for hybrid cars. Toyota hones this technology in the gruelling environment of racing and then feeds the ...
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