INPES Film Attraction by DDB Paris
The Film titled Attraction
was done by DDB Paris advertising agency for subbrand: Inpes (brand: INPES) in France. It was released in Dec 2010.
INPES: Attraction
Media
Released
December 2010
Posted
December 2010
Market
Agency
Executive Creative Director
Executive Creative Director
Producer
Director
Awards:
| Eurobest 2011 | ||
|---|---|---|
| Interactive | Animation | Silver |
| Interactive | Charities, Public Health & Safety & Public Awareness Messages | Bronze |
| Interactive | Illustration & Graphic Design | Bronze |
Credits & Description:
DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth.40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year.Instead of using a very harsh communication we decided to speak in a familiar voice and create a Japanese anime that would convey our message in a way that french adolescents would share between each other.In the very early stages of production we involved digital production company UNIT9 and...
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