One Show 2017 | ||
---|---|---|
Film | Under 100k Budget | Merit |
Creative Circle 2017 | ||
Charity | + Public Service Best Charity/public Service Online Ad | Gold |
General | Best Low Budget Idea (campaign) | Gold |
Campaign: #redrawthebalance
Brand: Inspiring The Future
Entrant: Mullen Lowe
Agency: Mullen Lowe
Synopsis:
Inspiring the Future wanted to spread awareness about gender bias and the importance of exposing children to more female role models. In the guise of an art class, we asked school children to draw a firefighter, surgeon, and pilot. Out of 66 drawings, 61 were drawn as men and 5 were women. What the children didn’t know was that the female “teachers” were exam...