Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Executive Creative Director: Kerry Keenan, Michael Long
Copywriter: Craig Love
Art Director: Shayne Millington
Head of Integrated Production: Colin Pearsall
Agency Executive Producer: Bruce Andreini
Music Producer: Ryan Fitch
Head of Music Licensing: Rosemary Jacques
Production Company: Rattling Stick
Director: Ringan Ledwidge
Executiv...