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Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Executive Creative Director: Matthew Atkatz
Art Director: Judy Robinson
Copywriter: Piper Hickman
Producer: Bruce Andreini
Production Company: HSI
Director: David LaChapelle
Director of Photography: Guillermo Navarro
Executive Producer: Rebecca Skinner
Editorial Company: PS260
Editor: Maury Loeb
Colorist: T...