Johnnie Walker Film, Digital 360 Mentoring by Iris London
The Film titled 360 Mentoring
was done by Iris London advertising agency for subbrand: Johnnie Walker Blue Label Whisky (brand: Johnnie Walker) in United Kingdom. It was released in Jul 2015.
Johnnie Walker: 360 Mentoring
Released
July 2015
Posted
July 2015
Market
Industry
Agency
Creative Director
Creative Director
Director
Art Director
Credits & Description:
Iris Worldwide created a 360 mentoring experience and digital toolkit, following the launch of Symphony in Blue, in celebration of the whisky’s craftsmanship and heritage. Wanting to target a new generation of whisky drinkers, Johnnie Walker needed the ability to take mentoring to a wider audience, outside of the traditional environment which had been the same for decades. The challenge for Johnnie Walker Blue Label, the distillery’s rarest blend – was that its flavour profile can seem complex t...
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