Kmart Film Show Your Joe by DraftFCB Chicago
The Film titled Show Your Joe
was done by DraftFCB Chicago advertising agency for subbrand: Kmart's 'Shop (brand: Kmart) in United States. It was released in Nov 2013.
Kmart: Show Your Joe
Brand
Media
Released
November 2013
Posted
November 2013
Market
Production Agency
Producer
Agency
Art Director
Director
Art Director
Art Director
Awards:
| Caples Awards 2014 | ||
|---|---|---|
| Other Media | Viral video marketing | Silver |
Credits & Description:
Wondros director Christian Weber presents a cheeky holiday musical performance in a new spot for Joe Boxer and Kmart's 'Shop Your Way' program. Created by DraftFCB Chicago for Kmart, the commercial presents an indelible reminder that the retailer's rewards program is available for many of shoppers' favorite brands, such as the Joe Boxer undergarments that figure prominently in the spot.
Six handsome, tuxedo-clad fellows stand behind a white draped table, playing a holiday tune on handbel...
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