Krungsri Auto Film The Truth That Breaks My Heart by Y&R Bangkok
The Film titled The Truth That Breaks My Heart
was done by Y&R Bangkok advertising agency for Krungsri Auto in Thailand. It was released in Nov 2017.
Krungsri Auto: The Truth That Breaks My Heart
Brand
Media
Released
November 2017
Posted
November 2017
Market
Industry
Production Agency
Director
Agency
Creative Director
Creative Group Head
Copywriter
Associate Creative Director
Art Director
Copywriter
Credits & Description:
Krungsri Auto, the leader in car financing in Thailand believes that cars have the ability to unlock many possibilities. In 2017, Krungsri Auto wanted to emphasize the value of cars to consumers and create brand value for Krungsri Auto. So they launched a new product-which gave loans for cars and electric wheelchairs- called 'Whai Chill Wheelchair', sincerely hoping to help senior citizens go out more often.
Y&R Thailand chose to communicate with potential consumers of the product (...
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