Brand: Levi's
Media: Online
Category: Fashion
Agency: AKQA
Geo: United States
Levi's: The Live in Levi's Project
http://levi.com/liveinlevis
The project invites fans to contribute their own real-life Levi’s® moments by using the hashtag #LiveInLevis across Facebook, Twitter, Instagram and Weibo. Stories are then curated to fuel all digital platforms, including advertising, social and web.
Advertising Agency: AKQA, New York, USA