Apple Film Liam by Apple Cupertino
The Film titled Liam
was done by Apple Cupertino advertising agency for subbrand: Liam (brand: Apple) in United States. It was released in Oct 2016.
Apple: Liam
Media
Released
October 2016
Posted
October 2016
Market
Agency
Awards:
| Cannes Lions 2017 | ||
|---|---|---|
| Product Design | Impact: Sustainability & Environmental Impact | Silver Lion |
| Lions Innovation 2017 | ||
| Innovation | Innovation: Applied Innovation | Bronze Lion |
Credits & Description:
Title: Liam
Agency: Apple
Brand: Apple
Country: USA
Entrant Company: Apple, Cupertino
Advertising Agency: Apple, Cupertino
Design, Film And Video Production: Apple (Apple)
Execution:
The system has two ways of removing components: end-of-arm-tooling such as a drill bit, suction cup, or fixed tip interacting with a stationary iPhone, and direct robot handling of iPhone to interact with external active tooling while performing complex, coordinated mo...
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