Lindt Film Lancement Lindt Sensation Fruit by Leo Burnett Paris

The Film titled Lancement Lindt Sensation Fruit was done by Leo Burnett Paris advertising agency for subbrand: Lindt & Sprungli (brand: Lindt) in France. It was released in Oct 2016.

Lindt: Lancement Lindt Sensation Fruit

Media
Released
October 2016
Posted
October 2016
Market
Industry

Awards:

Effie France 2017
Alimentation-Bronze

Credits & Description:

Brand: Lindt & Sprungli
Agency: Leo Burnett France, Re-Mind Phd France
Synopsis (French):
Les ventes de Lindt n’ont cessé de croître des dernières années, en partie grâce à d’importants budgets en matière d’innovations. Les lancements de produits se sont multipliés et Lindt Sensation Fruit en est l’un des derniers exemples.
Objectifs:
Jusqu’en 2015, Lindt a bâti son univers d’expertise autour des tablettes et de la confiserie de dégustation, loin du segment snacking...

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