Lipton Ice TEA got a fresh new look, and Socialab Greece wanted to communicate the new packaging to the public in an engaging way. In order to show consumers that we updated our image but keeping within the brand's core values,
New Lipton Ice TEA packaging reveal
Category: Drinks, non-alcoholic
Brand: Lipton Ice Tea
Advertising Agency: socialab, Athens, Greece
Creative Director: Irini Georgi
Art Director: Tonia Loran
Art Director: Thanasis Chondronasios<...