Mazda Film, Digital Be Moved Like Never Before by CHE Proximity Australia
The Film titled Be Moved Like Never Before
was done by CHE Proximity Australia advertising agency for subbrand: Mazda CX-3 (brand: Mazda) in Australia. It was released in May 2017.
Mazda: Be Moved Like Never Before
Brand
Released
May 2017
Posted
May 2017
Market
Industry
Production Agency
Director
Agency
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Credits & Description:
This film for Mazda's new CX-3 set out to represents Mazda’s design mantra: The Soul of Motion. Inspired by this ideology, the narrative was approached as a motion-sculpture, a striking work of art shaped by the most powerful and graceful expression of human movement: dance. Careful choreography and bespoke VFX techniques combined as a potent and iconic signature of movement. The highly architectural setting (the Alter) was carefully designed to hero the presence of the car and provide a focus f...
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