Mazda Film, Digital The Blind Drive by BBR Saatchi & Saatchi Israel
The Film titled The Blind Drive
was done by BBR Saatchi & Saatchi Israel advertising agency for Mazda in Israel. It was released in Dec 2016.
Mazda: The Blind Drive
Brand
Released
December 2016
Posted
December 2016
Market
Industry
Executive Creative Director
Copywriter
Producer
Production Agency
Director
Credits & Description:
For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited.
But this year we had news for consumers. We were launching a new, sleeker, better designe...
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