McDonald's Film, Digital Play the Placemat by TBWA\Neboko Amsterdam

The Film titled Play the Placemat was done by TBWA\Neboko Amsterdam advertising agency for McDonald's in Netherlands. It was released in Apr 2016.

McDonald's: Play the Placemat

Released
April 2016
Posted
April 2016
Industry
Creative Director
Producer
Producer

Awards:

Cannes Lions Entertainment 2016
Entertainment For MusicMusic Platforms & Technology: Use of Music Technology and/or InnovationBronze Lion
Eurobest Awards 2016
EntertainmentMusic: Use Of Music Technology And/or InnovationSilver Eurobest
ADCN Awards 2017
NextTECHNOLOGYSilver

Credits & Description:

By the use of conductive ink on a piece of paper you can connect your smartphone to a McDonald's placemat via Bluetooth. Agency: TBWANEBOKO, Netherlands.
Title: Mctrax
Media: Ambient
Product: McDonald’s McTrax
Category: Restaurants & fast food
Agency: TBWANEBOKO
Country: Netherlands
Editor: Frits Jan Smit (Eyehear)
Visual Designer: Jan Jesse Bakker (Tbwa\Neboko)
Producer: Tieka Masfar (Tbwa\Neboko)
Editor: Wouter Koomen (Tbwa\Neboko Vid...

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