Mer Film The Lovinator, Rhyme-inator by McCann Stockholm
The Film titled The Lovinator, Rhyme-inator
was done by McCann Stockholm advertising agency for subbrand: MER Juice Drink (brand: Mer) in Sweden. It was released in Jun 2012.
Mer: The Lovinator, Rhyme-inator
Brand
Media
Released
June 2012
Posted
June 2012
Market
Industry
Agency
Art Director
Copywriter
Credits & Description:
Media: TV
Geo: Sweden
Category: Non-alcoholic drinks
Agency: McCann Erickson
Brand: MER
MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movie...
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