Since FCB Chicago launched its “Brewed For Those Who Go The Extra Mile” campaign at Super Bowl 50 for Michelob ULTRA, the brand has done the impossible and actually has Americans wanting to drink light beer again.
Media: TV
Category: Drinks, alcoholic
Anheuser-Busch InBev
VP, Marketing USA: Jorn Socquet
Michelob ULTRA Senior Director: Joe Lennon
Michelob ULTRA Brand Manager: Stacey Mikula
FCB
Chief Creative Officer: Todd Tilford
VP, ...