The new Milk Life spot from Campbell Ewald for MilkPEP. The new spot, entitled, “Drumline” starts out zoomed in on a millennial-aged boy playing the drums, but instead of wooden or metal drumsticks, he plays with sticks made of milk. With each strike of the drum, milk splashes. As the spot rolls on, the drumsticks transform into their proper material and the voiceover reinforces the importance of drinking milk.
2015 Milk Life
“Drumline”
CREDITS
President: Sal Taibi