A complete, full-sized, home—constructed inside a giant warehouse, then color-coded and cut in half—showcases the different temperature controls a family needs. The integrated TV, online and print campaign is intended to separate Mitsubishi’s “Zoned Comfort Solutions”™ from its competitors’ “one size fits all” cooling and heating.
Media: TV
Advertised brand: Mitsubishi Electric Cooling and Heating, USA
Advert title(s): “Mom and”
Youtube Title: Shades of Comfort Part
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