Movistar, Y&R Peru and nominee Director of the Academy Award Claudia Llosa, brings back "Contigo Peru". A folk song from the 70s, but now as a crowd chant to encourage its national soccer team to qualify after 9 World Cups.
The creative team found historic data known to very few Peruvians, and that was the first kick to the idea: The well-known folk song "Contigo Peru (With you Peru)" was a special request made during the 1978 World Cup Argentina qualifiers to help the Peruvian Soccer team...