MS Australia Film, Ambient, Digital This bike has MS. by Grey Melbourne
The Film titled This bike has MS.
was done by Grey Melbourne advertising agency for MS Australia in Australia. It was released in Dec 2015.
MS Australia: This bike has MS.
Brand
Released
December 2015
Posted
December 2015
Market
Agency
Copywriter
Editor
Photographer
Copywriter
Account manager
Art Director
Director
Production Agency
Credits & Description:
The debilitating symptoms of multiple sclerosis have been hidden inside the parts of a bike. The frame has been buckled, the wheels deliberately bent, teeth sheared off the gears and ball bearings tucked inside thin handlebar tape making this bike considerably difficult, erratic and uncomfortable to ride. A slightly twisted fork and the constant whirring sound from the gear cassette also feature on the bike built to aid awareness of MS and promote the 2016 MS Melbourne Cycle.
Category: Pha...
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![MS Australia: This Bike Has Ms [video] Case study by Glasscase Productions, Grey Melbourne](https://fcdn.me/5b6/5d2/ms-australia-this-bike-has-ms-video-84b7755ca894759580ec23571a.jpg?h=260 "This Bike Has Ms [video]")
