NCC Roads Film, Digital Highway dentist by Garbergs Annonsbyra
The Film titled Highway dentist
was done by Garbergs Annonsbyra advertising agency for NCC Roads in Sweden. It was released in Sep 2015.
NCC Roads: Highway dentist
Brand
Released
September 2015
Posted
September 2015
Market
Industry
Agency
Art Director
Copywriter
Director
Credits & Description:
Brand: NCC
Media: Online
Category: Public interest
Agency: Garbergs
Geo: Sweden
NCC: Highway dentist
We let a real dentist set up her office in the midst of oncoming traffic for a day, to put a spotlight on the risks associated with roadwork. The absurdity of the situation is meant as an eye-opener to the risks. In a recent study conducted by the National Society for Road Safety in Sweden, 6 out of 10 cars were driving too fast when passing roadwork, and there...
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