Nescafe Film Welcome To The Coffee Lands by Publicis Conseil Paris
The Film titled Welcome To The Coffee Lands
was done by Publicis Conseil Paris advertising agency for Nescafe in France. It was released in Oct 2016.
Nescafe: Welcome To The Coffee Lands
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Awards:
| Effie France 2017 | ||
|---|---|---|
| Boisson | - | Bronze |
Credits & Description:
Brand: Nestlé/ Nescafé
Agency: Publicis Conseil, Zenith
Synopsis (French):
Le marché du café a beaucoup évolué depuis l’arrivée des machines à dosettes. Nescafé, leader du café soluble, avait perdu en notoriété et cherchait à regagner la considération des consommateurs.
Objectifs:
En plongeant au cœur des terres où est fabriqué le café, il s’agit de leur faire prendre pleinement conscience de la qualité et de l’authenticité des produits de la marques.
Moyens:...
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