Young Guns Awards, 2014 | ||
---|---|---|
Creative | Public & Community Service: Television / Cinema | Gold |
Ad Stars Awards, 2015 | ||
Public Service Advertising | Healthcare | Grand Prix of the Year |
Film Craft | Script | Gold |
Film Craft | Direction | Gold |
Company Clemenger BBDO
Country New Zealand
Client NZ Transport Agency
Talent Emily Beautrais
Most speeders believe they’re skilled enough to drive over the limit and that it’s everyone else who’s the problem. Instead of resisting their beliefs, a new campaign launched that supported them. It showed speeders that even if they are good drivers, other people on the road might not be. For the first time the anti-speed message was something that could resonate with absolutely ...