Nike Film Music Shoe by Wieden + Kennedy Tokyo

The Film titled Music Shoe was done by Wieden + Kennedy Tokyo advertising agency for subbrand: Nike Free Running Shoes (brand: Nike) in Japan. It was released in Jun 2010.

Nike: Music Shoe

Awards:

Cannes Lions 2010
Film Craft-Silver
London International Awards 2010
Television/Cinema/Online Film-Shortlist
The NEW Category-Shortlist
The NEW Category-Bronze
Television/Cinema/Online FilmApparelSilver
DigitalViralBronze
New York Festival 2011
InteractiveApparelSilver World Medal
Art & TechniqueSound DesignGold World Medal
The CUP Awards 2011
Best of Admaking-Cup Winner
One Show 2011
One ShowNon-Broadcast / SingleMerit
One Show InteractiveCraft / Sound DesignGold
One Show InteractiveOnline Films And Video / Short Form - SingleSilver

Credits & Description:

Brief Explanation:
Why not make a real musical instrument utilizing the shoe’s unique bending features and create a soundtrack with it?
Title: Music Shoe
Agency: Wieden+Kennedy, Tokyo
Production Company: Taiyo Kikaku, Tokyo
Director: Kosai Sekine
Executive Creative Directors: Frank Hahn, Naoki Ito
Interactive Art Director: Shingo Ohno
Art Director: Naoki Ga
Copywriters: Hiroshi Kuyama, Takayuki Rokutan
Agency Producer: Kenji Tanaka

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