Nike Film #Minohodoshirazu (Don't Know Your Place) by Wieden + Kennedy Tokyo
The Film titled #Minohodoshirazu (Don't Know Your Place)
was done by Wieden + Kennedy Tokyo advertising agency for Nike in Japan. It was released in Aug 2016.
Nike: #Minohodoshirazu (Don't Know Your Place)
Brand
Media
Released
August 2016
Posted
August 2016
Market
Agency
Creative Director
Art Director
Executive Creative Director
Creative Director
Copywriter
Copywriter
Production Agency
Director
Awards:
| ADFEST 2017 | ||
|---|---|---|
| Film Craft Lotus | Editing | Bronze |
| Film Craft Lotus | Cinematography | Bronze |
| Ad Stars 2017 | ||
| Film Craft | Direction | Crystal |
| Film Craft | Editing | Crystal |
| Film Craft | Sound Design | Crystal |
| Film Craft | Achievement In Production | Bronze |
| Film Craft | Cinematography | Bronze |
Credits & Description:
The phrase "Minohodoshirazu" is typically used as an insult directed at people who are seen as overly ambitious. However, Nike believes that "not knowing your place"and not placing limits on yourself, is an ideal mindset for athletes. By combining the idea of "Minohodoshirazu" with "Japanese athletes challenging their limits,"we wanted to give the phrase a surprising, positive meaning.Agency: Wieden + Kennedy, Tokyo
Media: TV
Category: Sportswear
URL: Become a member
![Nike: Unpack Your City [video] Direct marketing by Akqa](https://fcdn.me/149/275/nike-unpack-your-city-1e7a3159f4bc13c12afad2ff5a.jpg?h=260 "Unpack Your City [video]")
