Omo Film, Digital Meet the World's Smartest Clothes Peg by J. Walter Thompson Sydney
The Film titled Meet the World's Smartest Clothes Peg
was done by J. Walter Thompson Sydney advertising agency for Omo in Australia. It was released in Apr 2016.
Omo: Meet the World's Smartest Clothes Peg
Brand
Released
April 2016
Posted
April 2016
Market
Industry
Executive Creative Director
Producer
Account manager
Digital Creative Director
Credits & Description:
Laundry detergent brand Omo has created a smart clothes peg, 'Peggy', which informs users of the best time to do the washing according to a range of weather indicators.
The smart peg, created by J. Walter Thompson, is aimed at freeing up a family's time for the "moments that really matter".
It can monitor fluctuations in temperature, humidity and UV sunlight and takes macro weather data available from weather forecasting services and combines them with micro weather data to provide a...
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