Oxfam Film Lift Sita's life for good by Y&R London

The Film titled Lift Sita's life for good was done by Y&R London advertising agency for Oxfam in United Kingdom. It was released in Jan 2014.

Oxfam: Lift Sita's life for good

Brand
Media
Released
January 2014
Posted
January 2014
Production Agency
Creative Director
Copywriter
Art Director
Creative Director

Credits & Description:

The brief for RKCR/Y&R London was to capture the positive effect that Oxfamâs enduring work creates amongst the poverty-stricken people they work with.
We wanted to create a tv ad that was the antithesis of the grizzly downbeat view of the Third World seen in most charity advertising. So we visually represent the lifting of human spirits that your donation can achieve, the lasting effect you can have on other human beings, as the chain reaction of positive change spreads.
We filmed i...

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