Pantene Film Pantene #WhipIt by BBDO Guerrero Makati City
The Film titled Pantene #WhipIt
was done by BBDO Guerrero Makati City advertising agency for subbrand: Pantene Shampoo (brand: Pantene) in Philippines. It was released in Dec 2013.
Pantene: Pantene #WhipIt
Brand
Media
Released
December 2013
Posted
December 2013
Market
Industry
Executive Creative Director
Executive Creative Director
Executive Creative Director
Director
Art Director
Copywriter
Art Director
Account manager
Production Agency
Awards:
| Asia Pacific Advertising Festival (AdFest) 2014 | ||
|---|---|---|
| FILM LOTUS | BEST OF HEALTH AND PERSONAL CARE | BRONZE |
Credits & Description:
The Philippines ranks number 8 in the 2012 Global Gender Gap Report. But a recent survey by the social news network, Rappler, revealed that gender inequality is still prevalent in the country. The #WhipIt movement launched with this TV spot from BBDO Guerrero Manila to highlight the issue. Pantene urges women to leave unfair labels behind, and stay strong.
Category: Cosmetics & toiletries
Client: Procter and Gamble
Agency: BBDO Guerrero
Production: Filmex
Country: ...
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