Pedigree Film, Digital, Case study The Child Replacement Programme by Colenso BBDO Auckland
The Film titled The Child Replacement Programme
was done by Colenso BBDO Auckland advertising agency for Pedigree in New Zealand. It was released in Oct 2016.
Pedigree: The Child Replacement Programme
Brand
Media
Released
October 2016
Posted
October 2016
Market
Agency
Chief Creative Officer
Copywriter
Art Director
Production Agency
Director
Awards:
| Clio Awards 2017 | ||
|---|---|---|
| Direct | Product/Service: Other | Silver |
| Integrated Campaign | Public Service | Gold |
| Cannes Lions 2017 | ||
| Integrated | - | Gold Lion |
| Promo And Activation | Sectors: Corporate Social Responsibility | Silver Lion |
| Media | Sectors: Corporate Social Responsibility | Gold Lion |
| Direct | Campaign: Integrated Campaign led by Direct | Silver Lion |
| Direct | Strategy: Acquisitions | Gold Lion |
| Spikes Asia 2017 | ||
| Integrated | - | Gold Spike |
| Direct | Integrated Campaign Led By Direct | Silver Spike |
| Promo & Activation | Corporate Social Responsibility | Bronze Spike |
| Media | Corporate Social Responsibility | Silver Spike |
| Direct | Acquisitions | Silver Spike |
| Ad Stars 2017 | ||
| Integrated | Product & Service: Foods | Grand Prix of the Year |
| Direct | Product & Service: Foods | Bronze |
| Promotion | Product & Service: Foods | Bronze |
Credits & Description:
Title: The Child Replacement Programme
Agency: Colenso Bbdo
Brand: Mars Nz
Country: New Zealand
Entrant Company: Colenso Bbdo, Auckland
Advertising Agency: Colenso Bbdo, Auckland
Media Agency: Starcom Nz, Auckland
Pr Agency: Impact Pr, Auckland
Production Company: Franklin Rd, Auckland / Exit Films, Auckland / Creature, Auckland
Creative Chairman: Nick Worthington (Colenso Bbdo)
Studio Manager: Jodi Davis (Colenso Bbdo)
Retoucher:...
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