Period Equity Film Periods are Not a Luxury by J. Walter Thompson New York
The Film titled Periods are Not a Luxury
was done by J. Walter Thompson New York advertising agency for Period Equity in United States. It was released in Oct 2017.
Period Equity: Periods are Not a Luxury
Brand
Media
Released
October 2017
Posted
October 2017
Market
Industry
Executive Creative Director
Chief Creative Officer
Creative Director
Copywriter
Copywriter
Production Agency
Director
Credits & Description:
36 of US states collect sales tax on tampons and pads, which an organization called Period Equity says makes a woman's period a luxury. To bring light to this inequity, the organization, JWT, The Sweet Shop and model/actor Amber Rose have teamed up for what seems to be a luxurious jewelry ad. The ad calls out that these 36 states, by failing to classify menstrual products as a necessity and denying them an exemption from sales tax, have effectively deemed periods a luxury., so says Period Equity...
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