For our return to Le Mans after 16 years, Porsche will introduce #24SocialRace on June 14th; a 24-hour social media race, a worldwide first, challenging both Twitter and Weibo users; gathering 400 million of potential pilots together around one same rule: the better you'll tweet, the faster you'll go.
Agency: FRED & FARID SHANGHAI
Title of Ad: #24SOCIALRACE
Advertiser: PORSCHE CHINA
Executive Creative Director: FRED & FARID
Creative Director: FENG HUANG, GREGOIRE C...