One Show 2017 | ||
---|---|---|
Branded Entertainment | - | Best in Branded Entertainment |
Branded Entertainment | Online: Long Form - Single | Gold |
Ciclope Awards 2016 | ||
Branded Content | Casting | Gold |
Branded Content | Writing | Gold |
El Ojo Festival 2017 | ||
Mejor Idea Latina | Grupo A | Plata |
Contenido | Plataformas Digital y Mobile | Plata |
Mobile technology provider Qualcomm and Ogilvy & Mather have released a campaign, entitled 'Lifeline' that blurs the lines between Hollywood action film and branded content. The lightly branded short film is disguised as a psychological thriller and stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the 'Justin Bieber' of China).
Media: Integrated
Category: Telecommunications
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