Radio Mix Film Mix against AIDS by Que Comunicacao
The Film titled Mix against AIDS
was done by Que Comunicacao advertising agency for subbrand: Radio Mix FM (brand: Radio Mix) in Brazil. It was released in Mar 2012.
Radio Mix: Mix against AIDS
Brand
Media
Released
March 2012
Posted
March 2012
Market
Agency
Art Director
Copywriter
Creative Director
Credits & Description:
To educate young people of the importance in preventing AIDS, Quê agency and radio MIX developed an action on Facebook on 1st December, World Day to Combat AIDS. Through a “failure” of Facebook that was exploited by hackers to get some extra hits on their sites, the agency posted on the profile of the radio two videos with sexy appeal, with a woman and a man respectively. Drawn by curiosity, surfers clicked on the video and were surprised by a message at the end: “With HIV is like that: you get ...
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