Raid Film, Digital The Game by Ursa Clemenger Australia

The Film titled The Game was done by Ursa Clemenger Australia advertising agency for subbrand: Raid Insect Spray (brand: Raid) in Australia. It was released in Oct 2012.

Raid: The Game

Released
October 2012
Posted
October 2012
Market
Industry
Art Director
Copywriter
Copywriter

Credits & Description:

Category: Household, garden & pets

Brand: SC Johnson

Agency: UrsaClemenger

Country: Australia / New Zealand

SC Johnson, maker of the worldâs #1 pest control spray, Raid, has launched a unique, game-based campaign for Raid One Shot Flying and Crawling insect sprays. The integrated campaign created by UrsaClemenger features a 30-second TVC featuring three different householders in a game-styled mission against domestic bugs. The central part of the c...

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