RSA (Road Safety Authority Ireland) Film, Digital Crashed Lives by Irish International BBDO Dublin
The Film titled Crashed Lives
was done by Irish International BBDO Dublin advertising agency for RSA (Road Safety Authority Ireland) in Ireland. It was released in Nov 2016.
RSA (Road Safety Authority Ireland): Crashed Lives
Released
November 2016
Posted
November 2016
Market
Industry
Creative Director
Copywriter
Art Director
Producer
Director
Awards:
| Kinsale Shark Awards 2017 | ||
|---|---|---|
| Film | International Film - Broadcast Tv, Cinema, Online: Public Awareness, Health & Safety, Political Messages | Silver |
| Film | Irish Film - Broadcast Tv, Cinema, Online: Charities, Public Awareness & Political Party | Silver |
Credits & Description:
"My body was completely broken, but I didn't realise I would never see him again." These are the words of Gillian Treacy, mother of four year old Ciaran who was killed in a head on collision with a drunk driver in April 2014. The ad was launched today, Thursday 1 December, as part of the RSA and An Garda Síochana Annual Christmas and New Year Road Safety Campaign via Irish International BBDO, Dublin. Ciaran Treacy was just four years old when the car he was travelling in with his mother Gillian ...
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