RSA (Road Safety Authority Ireland) Film, Digital RSA VR Experience by Irish International BBDO Dublin

The Film titled RSA VR Experience was done by Irish International BBDO Dublin advertising agency for RSA (Road Safety Authority Ireland) in Ireland. It was released in Nov 2016.

RSA (Road Safety Authority Ireland): RSA VR Experience

Released
November 2016
Posted
November 2016
Market
Executive Creative Director
Copywriter
Art Director
Production Agency

Credits & Description:

There's nothing that will stop you getting in a crash like being in one. So, the Road Safety Authority of Ireland via Irish International BBDO, created two VR experiences in Oculus Rift to help bring to life the experience of driving with a mobile phone, and driving while tired. They both involve taking control of a vehicle, which users control with driving peripherals, for around 2 minutes - trying to contend with the visual difficulties associated with these forms of distraction. The units tra...

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