The 2017 Sainsbury's Christmas advert squeezes every bit of Christmas into a wonderfully fun and festive song, sung by people all over Britain. Christmas is the time of the year with the most 'Living Well' moments, so instead of celebrating just one bit, we are celebrating every bit - with a song that captures what the season really means to every one of us. #everybitofChristmas is living well. Agency: Wieden + Kennedy, London.
Media: TV
Category: Retail services
Client: Sainsb...