Samsung Film, Digital Metal Race by Cheil Seoul
The Film titled Metal Race
was done by Cheil Seoul advertising agency for subbrand: Samsung Notebook9 (brand: Samsung) in South Korea. It was released in Sep 2016.
Samsung: Metal Race
Brand
Released
September 2016
Posted
September 2016
Market
Industry
Agency
Executive Creative Director
Director
Creative Director
Art Director
Credits & Description:
In a bid to emphasize the importance of durability on top of lightness which has been the key trend of the laptop market in recent years Samsung Electronics planned the "Metal Race" campaign for the Samsung Notebook9 Metal. Chill Worldwide's Creative Technology Lab built a RC Car attached with laptop and embedded with sensors and modules that track the amount of impulse and connected to a remote controller..
Media: Web Film
Category: Other
Client: Samsung
Agency: Cheil Wo...
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