San Remo Film Pasta that loves you back - Pulse Pasta Penne by Black Sheep

The Film titled Pasta that loves you back - Pulse Pasta Penne was done by Black Sheep advertising agency for San Remo in Australia. It was released in Aug 2017.

San Remo: Pasta that loves you back - Pulse Pasta Penne

Media
Released
August 2017
Posted
August 2017
Market
Industry
Art Director
Creative Director
Production Agency

Credits & Description:

San Remo has launched a campaign to introduce a new variety of pasta to consumers. Rather than traditional wheat flour, Pulse Pasta is made from Peas, Lentils, Chickpeas and Borlotti beans. It therefore has some advantages over traditional pasta for those who are looking for higher proteins, reduced carbohydrates and more dietary fibre. However the campaign uses television and digital elements to focus on appetite appeal. Steam emanating from the food morphs into a heart shape to imply the pasta...

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