THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS Film, Digital Eye Play the Piano by Hakuhodo Kettle Tokyo, Taiyo Kikaku Co.

The Film titled Eye Play the Piano was done by Hakuhodo Kettle Tokyo, Taiyo Kikaku Co. advertising agencies for THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS in Japan. It was released in May 2015.

THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS: Eye Play the Piano

Released
May 2015
Posted
May 2015
Market
Industry
Creative Director
Production Agency

Awards:

Cannes Lions, 2015
CYBERBRANDED TECH: TANGIBLE TECH (INCL. DIGITAL PRODUCTS, UTILITIES & TOOLS)BRONZE
CANNES LIONS HEALTH 2015
PHARMAB: COMMUNICATIONS TO NON-HEALTHCARE PROFESSIONALS: EDUCATION & SERVICESBRONZE
One Show 2015
Intellectual PropertyIntellectual Property & Products / Software, Services, Programs & PlatformsGold Pencil
The New York Festival, 2015
DigitalInteractive Applications: Interactive ToolsTHIRD PRIZE AWARD
Ad Stars Awards, 2015
DesignCommunication DesignCrystal
InteractiveProduct & ServiceSilver
DesignProduct & ServiceBronze
InnovationProduct & ServiceSilver
PRProduct & ServiceBronze
PromotionProduct & ServiceCrystal
DirectUse of direct marketingCrystal
InteractiveInteractive CraftSilver
Public Service AdvertisingEducation Bronze
InteractiveOther interactive works (Games/Branded tech)Silver
Clio Awards 2015
Engagement/ExperientialPublic Service: AmbientBronze
Spikes Asia, 2015
DesignVisual Language & Graphics: Digital DesignBronze Spike
DigitalBranded Tech: Branded Tech online (incl. Digital Products, Utilities & Tools)Silver Spike
HealthcarePharma: Education & Services aimed at Non-Healthcare ProfessionalsBronze Spike
Promo & ActivationUse of Promo & Activation: Use of Live Shows/Concerts/FestivalsBronze Spike
LIA (London International Awards), 2015
DigitalInnovative Use of DigitalSilver Winner
DigitalPublic Service/Social WelfareBronze Winner
Ciclope International Festival of Craft, 2015
DigitalLive ExperienceBronze
Asia Pacific Advertising Festival (AdFest) 2016
Interactive LotusBest Use Of Multiple TechnologiesSilver
Interactive LotusBest Use Of A Prototype TechnologySilver
Media LotusBest Use Of TechnologyGold
Promo LotusBest Use Of Other Digital MediaBronze

Credits & Description:

Advertiser: THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
Agency: HAKUHODO KETTLE
Geo: Japan
Director: Kazuma Kitada(TOKYO /TAIYOKIKAKU)
Camera: Keiichi Tomita()
Producer: Keitaro Kamijo(Hakuhodo)
Technical director / Sound Producer: Kenjiro Matsuo(Invisible Designs Lab.)
Piano player: Kota Numajiri()
Technical director / Programmer: Masashi Ohashi(AID-DCC Inc.)
PR Producer: Ryo Muramatsu(P-point)
Camera: Shingo Ikeura()
PR Pr...

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