Title: That Will Never
Client: Toyota/ Prius Prime
Category: Automotive
Media: TV
Agency: Saatchi LA/ Saatchi & Saatchi Los Angeles
Toyota and Saatchi & Saatchi Los Angeles have launched a campaign for the new Prius Prime, named the most efficient car in America. The electric hybrid touts an EPA-estimated 133 MPGe and a larger battery capacity that allows users to run longer in EV mode.
To bring it all to life, the spot follows two characters in a Prius Prime...