Toyota introduces a cinematic short film series directed by award-winning director Vania Heymann based on its "Let’s Go Places" tagline, that familiarizes audiences with the Prius and the Camry. The automotive giant partnered with National Cinemedia’'s "pro-tainment" platform to challenge the brand's tagline "Let’s Go Places" and seek a deeper meaning in it.
Media: TV
Category: Automotive
Client: Toyota
Created by: Vania Heymann & Daniel Barak
Agency: Saatchi & Saat...